Privacy Policy

Last updated: May 2026

1. Who we are

Stour Valley Care Group (“SVCG”, “we”, “us”, “our”) operates the residential care homes Mistley Manor and Bradfield Manor in Essex. Our contact details are: Mistley Manor, 2 Long Road, Manningtree CO11 2HN. Telephone: 01206 391 488. Email: info@svcg.co.uk.

We take your privacy seriously. This policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What personal data we collect

We may collect the following categories of personal data:

Enquiry and contact data: name, email address, telephone number, and message content provided through our website contact form or by telephone.
Resident and care data: health and care information, next-of-kin contact details, and medical history, collected during the admissions process.
Employment data: CV and application information provided when applying for a role.
Website usage data: cookies and analytics data (see Section 7).

3. How we use your data

We use your personal data for the following purposes:

To respond to your enquiry or request for information about our care homes.
To arrange and conduct visits to our homes.
To process and manage care home admissions and ongoing resident care.
To process job applications and manage employment.
To comply with our legal and regulatory obligations, including CQC requirements.
To improve our website and services.

4. Our lawful basis for processing

We rely on the following lawful bases under the UK GDPR:

Legitimate interests — to respond to enquiries and conduct our business activities.
Contract — to fulfil our care obligations once a resident is admitted.
Legal obligation — to comply with CQC registration and care regulations.
Consent — for marketing communications where you have opted in.
Vital interests — where necessary to protect the health and safety of a resident.

5. How long we keep your data

We only retain personal data for as long as necessary for the purpose for which it was collected, or as required by law or regulation:

Enquiry data is retained for up to 2 years after last contact.
Resident care records are retained for a minimum of 8 years after discharge or death, in line with NHS and CQC guidance.
Employee records are retained for 6 years after employment ends.

6. Who we share your data with

We do not sell or rent your personal data. We may share it with:

Healthcare professionals involved in a resident's care (GPs, specialists, social workers).
Regulatory bodies where required by law (Care Quality Commission, local authorities).
Trusted service providers who assist us in operating our website and business (e.g. email delivery, hosting), under appropriate data processing agreements.

7. Cookies

Our website uses cookies to provide basic functionality and, with your consent, to help us understand how visitors use our site. Please see our Cookie Policy for full details.

8. Your rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data in certain circumstances (“the right to be forgotten”).
Restrict or object to processing in certain circumstances.
Data portability where processing is based on consent or contract.
Withdraw consent at any time where consent is the lawful basis.

To exercise any of these rights, please contact us at info@svcg.co.uk or in writing at the address above. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Our website is served over HTTPS, and access to personal data is restricted to authorised personnel only.

10. Changes to this policy

We may update this policy from time to time. Where changes are significant, we will post a prominent notice on our website. The “last updated” date at the top of this page shows when this policy was most recently revised.

11. Contact us

If you have any questions about this privacy policy or how we handle your personal data, please contact us at info@svcg.co.uk or by post at Mistley Manor, 2 Long Road, Manningtree CO11 2HN.